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HDR Commercial Hyper-lapse

Hyper-lapse Car Commercial

How you ever seen a HDR Commercial? Own A Car has been a long time client of ours and we’ve been fortunate to grow with them through many different cameras, capabilities and video production techniques. For their latest spot “Hyper-lapse” we pulled out all the stops. We used many time lapse techniques coupled with advanced motion control movement via our Kessler Slider system. We used our Epic camera with a proprietary HDR process to be able to increase micro contrast to levels we’ve never been able to reach before. We also used our Canon 5Dmk3 DSLR for many of the shots in the commercial. We shot it bracketed for proper HDR purposes when possible and in other situations we did a faux HDR process. The result is this amazing HDR commercial. Overall, we were able to create an exceedingly poppy commercial and are not only proud of it but excited about what we can do next time and what we can improve upon. The Automotive TV Commercial was shot in Los Angeles, Santa Monica, Orange County, and San Diego.

What is HDR?

HDR techniques have been used by photographers to reproduce an image with a greater range of luminosity than can be achieved by standard digital photographic techniques.

Dynamic range is essentially a measure of the ratio of light to dark in a photograph. Normally when taking a picture you have to set your exposure at a single point. Anything far above that stop will appear very bright or blown out, and something too far below that stop will look too dark. Basically you lose detail in areas that are too bright or too dark.

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