Valley College Commercial

SJVC – Criminal Justice

College Commercial

We were responsible for shooting this┬ácollege commercial . When you’ve been doing spots for SJVC as long as we have, it can get hard to make each campaign seem fresh. In this case though we were able to come up with quite a unique way to shoot these spots by putting the viewer in a quintessentially first person view. Its rare to have the cameraman be the actor, but in this case it was the only way to do it. We made a custom bike helmet rig for our Canon 5Dmk3, attached a wireless video transmitter and even used a fabricated counterweight system. It was a very interesting experience but I think the device ended up perfect for the story we were trying to tell. Justin McAleece and Joann Mercado were the camera operators and the spots were directed by Byron Watkins and produced and edited by Windsong Productions.

What is SJVC’s mission?

SJVC prepares graduates for professional success in the business, medical and technical career fields.

The College serves a diverse student population with a common interest in professional development through career-focused higher education.

The College is committed to student development through the achievement of measurable learning outcomes, emphasizing a balance of hands-on training and academic instruction.

The College identifies and responds to the educational and employment needs of the communities it serves. The College is committed to the success of every student.

To learn more click here


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